UX Harmonization

Bayer Crop Science EMEA⋅2024 (4 months)

Giacomo led the design for the website harmonization and a post-login area, creating unified experiences for farmers across multiple markets in the EMEA region.

Scroll through home page of harmonized crop science websites

Key Impact

· Successfully merged websites across markets creating a harmonized user experience and stronger brand presence
· Created a post-login area for farmers, delivering a loyalty program and digital farming systems to new markets

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Company

Bayer Crop Science EMEA

Duration

2024 (4 months)

My Role

Design Lead

Team Size

2-4 designers, 1-2 strategists

Tools & Technologies

Figma ⋅ Adobe Creative Suite